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01-13-2006, 1:33am
Urban shakes country music
Singer Keith Urban doesn’t ponder what he does in terms of image.

Keith Urban would rather not be the new face of country music.

“I never think of what I do in terms of image,” the 38-year-old new country star says. “The country music genre’s too diverse to focus on just one artist. That’s when the problems start, when people narrow the field down to one performer. For me, it seems to be the right time for this (success) to happen.

I’ve been building this for a long time. It all seems very gradual to me, though to everyone else it seems to have happened overnight.”

If radio industry scuttlebutt pans out, we may be seeing and hearing a lot more of Urban around these parts in the very near future.

Whether he likes it or not, this New Zealand-born Urban is the new phenomenon on which the American country music industry is hitching its crossover aspirations.

“He’s a phenomenal entertainer, a wicked guitar player and very personable,” says Fraser Hill, head of artists and repertoire, special projects division, at EMI Capitol Virgin Music Canada, which handles Urban’s product in this country. “He’s genuine and he delivers. There has been a long, slow, percolated feel for him. Everyone in the business seems to be behind him.”

Indeed, no artist has rocketed out of Nashville with more force since Garth Brooks and Canada’s Shania Twain more than a decade ago, nor so perfectly captured the public imagination than this pub rocker with the lanky blond hair, hangdog expression and rugged charm.

Urban dominates the genre, spawning — as Brooks did in the 1990s — a new wave of replicants. And if country radio needs a mascot to make a strong entrée into the Toronto market, Urban may be the man.

http://www.metronews.ca/entertainment_news_detail.asp?id=13044

aFinn
01-13-2006, 1:02pm
“The country music genre’s too diverse to focus on just one artist. That’s when the problems start, when people narrow the field down to one performer. But that's what they do all the time, there can only be one or 2 really "hit" artists at a given time and other great artists are shown the door. What they should do is embrace all kinds of artists and styles, that way everyone gets what they want, and there is enough variety to keep the genre alive and fresh.

“Whether he likes it or not, this New Zealand-born Urban is the new phenomenon on which the American country music industry is hitching its crossover aspirations.There is a small but vocal group that talks about trad country etc. Then there are record label execs and radio programmers who want more wide audience and look for a cross-over success as trad country simply does not sell enough or is varied enough.
What hippocrates ;) Someone might know what I am referring to by misspelling the word :p

“Urban dominates the genre, spawning a new wave of replicants. That the other very big problem Nashville has, when someone breaks through and is hot, they go for replicas instead of finding always new varied artists that would be excellent if they would be left to do what style they do best. Instead everyone are being forced to record albums that go with current style, be it more modern country or trad, whatever it happens to be 'hip' at the time.
Previously all labels wanted to find a new Shania, now they want to find a new Gretchen. It doesn't work that way.



To me it looks like Keith Urban has replaced Tim McGraw and Kenny Chesney as the favourite among the teenage girls group. He seems to be the hot thing right now.

cftennisnative3
01-13-2006, 3:21pm
But that's what they do all the time, there can only be one or 2 really "hit" artists at a given time and other great artists are shown the door. What they should do is embrace all kinds of artists and styles, that way everyone gets what they want, and there is enough variety to keep the genre alive and fresh.

There is a small but vocal group that talks about trad country etc. Then there are record label execs and radio programmers who want more wide audience and look for a cross-over success as trad country simply does not sell enough or is varied enough.
What hippocrates ;) Someone might know what I am referring to by misspelling the word :p

That the other very big problem Nashville has, when someone breaks through and is hot, they go for replicas instead of finding always new varied artists that would be excellent if they would be left to do what style they do best. Instead everyone are being forced to record albums that go with current style, be it more modern country or trad, whatever it happens to be 'hip' at the time.
Previously all labels wanted to find a new Shania, now they want to find a new Gretchen. It doesn't work that way.



To me it looks like Keith Urban has replaced Tim McGraw and Kenny Chesney as the favourite among the teenage girls group. He seems to be the hot thing right now.

Marika, you are very wise and I agree with a good number of things you have posted in the past...and I agree with you all the way on your observation :up:. I do think Keith is very talented and some good songs, but IMO he's too overplayed and overrated now.

JustAPrettyFace
01-13-2006, 11:38pm
I agree with what's said before. He's a freaking guitar god, he can sing, he has the looks. He's just way too overrated and overplayed for my tastes. And I think all of his songs are starting to sound the same. That bores me, and I hate being bored. :p

aFinn
01-14-2006, 6:21am
Whoever happens to be *it* at the time gets all the hype and exposure. That creates a counter move against the artist over time.

Keith Urban should enjoy his time now, you never know how long it lasts, when they find a new hot act, he'll be brushed aside.
He'll have the other markets though to continue should country abandon him, he is marketed as rock outside of States, and he will have that road option also, should it work for him. Although he's not a young boy anymore, so don't know how much energy he has of trying to break to other markets anymore.

Ania
01-14-2006, 11:00am
Obviously I can't really say Keith is overplayed here, but from what I'm hearing he really is everywhere in the States... LOL I like him a lot, but I don't think it's very good when there is so much focus on one artist. Keith should just enjoy what's happening to him right now and work hard towards keeping the momentum.

cftennisnative3
01-14-2006, 2:11pm
I hope his time is over soon lol....I do think he's a good person, but my country music is not the same as it used to be, I'm sick of all these over-hyped people (though when Strait & Jackson are at the top, they deserved to be there IMO...and they are actually country artists, and do not have to use sexuality to get sells lol).

I have kinda noticed that Tim and Kenny's popularity has gone down a little, if you compared it to like 2004 or something.

eeyorerulz
01-14-2006, 6:25pm
you think keith is overplayed? he's only overplayed because people love to hear his music. he's the only male country artist i like...the rest are all female. he's different and sounds country without being too twangy, which i dont like.