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Troll
08-19-2006, 10:43pm
Uncle Sam Bags Oscar Swag

by Gina Serpe
Aug 17, 2006, 9:35 AM PT



The IRS just upped the ante for Hollywood swag whores--er, award show attendees.

Just three days after the Academy of Television Arts & Sciences issued a not so gentle reminder to celebrities that their forthcoming Emmy gift baskets would be considered taxable income, the Academy of Motion Picture Arts & Sciences has brokered a similar deal with the IRS.

Meaning come next March, their Oscar vote isn't the only thing stars are going to have to declare.

The Motion Picture Academy announced today that it, too, has heeded the feds' warning and will require the swag-stuffed gift bags handed out to presenters at the Academy Awards, as well as the high-end freebies passed out in gifting suites in the days leading up to the ceremony, to be declared come tax day.

However, unlike their small-screen governing counterpart, the Motion Picture Academy does not intend to burden Hollywood's elite with years of retroactive tax payments on long-outdated baubles--which would only add insult to injury. Instead, it has struck a deal with the IRS to settle the outstanding tax on gifts doled out prior to 2005.

"Since we didn't want any of our presenters to get hit retroactively for a gift we had given them, we asked the IRS if there was a way for us to take on the tax obligations. They were very happy to work with us," said Sid Ganis, the newly reelected president of the Academy of Motion Picture Arts & Sciences.

The well-pampered stars will be responsible for forking over the 50 percent gift tax on items received at the 2006 ceremony only. It was reported earlier this year that the IRS stood to collect almost $1.2 million from Oscar bags alone.

Which might mean that Los Angeles charities should ready themselves for an influx in donated skiing vacations, La-Z-Boy recliners and Dooney & Bourke luggage: Should the celebs regift the sizeable booty, they'd be eligible for a tax deduction.

"We appreciate the Academy's leadership on this issue," IRS commissioner Mark W. Everson said. "The gift basket industry has exploded, and it's important that the groups running these events keep in mind the tax consequences."

Ganis said he was sure his fellow thespians would be only too happy to comply. Well, they'll comply, anyway.

"We are happy to have reached an agreement with the IRS which works to the benefit of the gift basket recipients and the Academy," he said.

The bequeathed Oscar presenters won't have to pony up too much, however. While their TV compadres are showing no signs of curbing their over-the-top gifting practices, the Motion Picture Academy's Board of Governors has voted to discontinue the practice of handing out gift baskets as a thank-you to presenters.

The vote came last April, a few months after the Academy had expressed their gratitude to on-camera stars by handing over boxes of chocolates, Tahitian pearls and $100,000 Hawaiian resort vacations for roughly 30 seconds of awkwardly read banter.

The thank-yous seemed de rigueur for the recipients, but as word of supersize hauls spread, the IRS commissioner issued a statement reminding the Hollywood community that "movie stars face the same tax obligations as ordinary Americans" and that "six-figure goodie bags...qualify as taxable income and must be reported on tax returns."

"The basic message was clear: the contents of the baskets, however much we may have been inclined to view them as mannerly thank-yous, in fact constitute taxable income," Ganis said.

It's a lesson the Television Academy reminded its patrons of last week.

Stars scheduled to present statuettes at the Emmy Awards Aug. 27 received a letter from the TV Academy asking for their compliance with federal, state and local tax guidelines on their estimated $33,000 gift bags, along with a waiver to sign acknowledging they received the warning letter--the TV Academy's way of safeguarding itself against the wrath of Uncle Sam should any celebs fail to declare the full scope of their haul.

A word of warning to would-be tax evaders: Just look where it got Richard Hatch.

http://www.eonline.com/News/Items/0,1,19785,00.html?fdnews

I am glade they are getting involved in this.

Alex
08-20-2006, 1:11am
Thanks for the article :great:

Troll
08-22-2006, 11:04am
IRS wants its cut of celebrity freebies
'Outreach' program reminds the beautiful people that nothing -- not even awards show 'swag bags' filled with watches, electronics and trips -- is truly free.

Movie stars who took home those lavish gift baskets handed out at this year's Oscars will get some decidedly unglamorous notices: Don't forget to pay tax on the loot.

"There's no special red-carpet tax loophole for the stars," Internal Revenue Service Commissioner Mark Everson said Thursday.

The Academy of Motion Picture Arts and Sciences, in an accord with the IRS, agreed to pay taxes due on gift bags handed out through last year. Neither organization would say how much tax was owed or paid.

But responsibility for paying taxes on the latest gifts, handed out in March, falls on the recipients. They will be getting tax forms from the Academy as reminders.

The Academy of Television Arts & Sciences recently sent out letters to presenters and nominees scheduled to appear on the Aug. 27 Emmy Awards advising them they will be responsible for paying income taxes on the freebies in their "very special Gift Bag," worth between $27,000 and $33,000.

Every recipient, the New York Post reported, was asked to sign and return a letter to the Academy acknowledging, "You are aware of this obligation . . . We will not be able to present a gift bag to any individual for whom we have not received this signed letter in advance."

The Academy hinted it might be forced to turn over a list of its swag-bag recipients to the IRS.

Not given 'solely out of affection, respect'
The agreement marks the beginning of an IRS effort to remind the entertainment industry that award-show gifts and promotional giveaways are considered taxable income. (Read the IRS Q & A on gift-bag taxes.)

The value of the gifts must be reported on a celebrity's tax return. They count as income because the IRS does not believe the gifts are given "solely out of affection, respect or similar impulses.

"This is a big perk that (celebrities) have become very, very accustomed to," said Lash Fary of Distinctive Assets, a company that provides lavish gift bags for celebrity events. "You're never too rich or famous to deserve gratitude and appreciation. This is a nice thank you gift for them."

The IRS called attention to the issue just before this year's awards. In April, the Academy voted to stop thanking award presenters and performers with gift baskets, although its officials say they hope to find another way to express their gratitude.

In a statement, Academy President Sid Ganis said the baskets had traditionally been viewed as "mannerly thank-yous."

But the Academy sought an agreement with the IRS because "we didn't want any of our presenters to get hit retroactively for a gift we had given them," he said.

Big business
Celebrity gifting has become more lavish as marketers try to harness some star power to advertise their goods. The giveaways often include luxury trips, jewelry and electronics.

George Clooney donated his Oscar swag bag to United Way. It fetched $45,100 at auction, benefiting the United Way Hurricane Response and Relief Recovery Fund. Clooney may be eligible for a tax deduction.

The bag, given to presenters at the 78th Annual Academy Awards, included a BlackBerry 8700c, a Kay Unger kimono and a cultured Tahitian-pearl necklace. Clooney also took home another prize -- best supporting actor for "Syriana."

The Internal Revenue Service said it is not conducting a special audit initiative in this area, but questions about gift reporting might arise during an examination of an individual's tax return. Donors giving gifts to celebrities will be reminded to fill out special informational forms reporting the gifts to the IRS.

A celebrity swag-bag sampler
Celebrity gift baskets typically come packed with the latest electronics, designer clothes and jewelry and gift certificates for fancy dinners, four-star hotel stays, spa treatments and cosmetic surgery procedures.

Actors who don't take home trophies at this year's Emmy Awards will receive extravagant consolation gifts from Distinctive Assets worth $42,000, Fary said. Each massive swag bag -- packed in a rolling footlocker for ease of transport -- includes a couture iPod case worth $395, Stud Monkey jeans that sell for $280 and a VIP stay at Caesars Palace in Las Vegas valued at $8,500.

Presenters at February's Grammy Awards enjoyed free LASIK eye surgery, a SportsClub LA bicoastal gym membership, a dozen skin-care treatments, an XM satellite radio, martial arts classes, customized Louisville Slugger bats and a case of whiskey. Total value? Nearly $70,000.

"Ten thousand dollars is the minimum value" of a celebrity gift bag, Fary said. "For the Grammys, Oscars and Emmys, you're talking $50,000 plus."

Officials at Sundance -- whose annual Park City film festival has become connected with a celebrity gift-house free-for-all -- hope new attention from the IRS dissuades celebrities from accepting piles of swag that has nothing to do with their work.

"Our feeling is that it's embarrassing and uncool to be a highly paid actor or actress who is photographed with free things," said Elizabeth Daly, a director at the Sundance Institute. "My hope is that it will be a real wake-up call that the whole idea of celebrity gifting has gotten out of hand. It's tacky."

http://articles.moneycentral.msn.com/Taxes/Advice/IRSWantsItsCutOfCelebrityFreebies.aspx?GT1=8404