Matt
01-27-2002, 9:12pm
Thanks to Ben and Jerry's, the Dave Matthews Band will soon crash into the frozen-food section of your local supermarket.
The socially conscious dairy-loving duo, who in the past have whipped up confectionary delights honoring the likes of Grateful Dead leader Jerry Garcia and improvisational rockers Phish, have announced they're introducing a new DMB-inspired flavor: One Sweet Whirled.
A riff on the tune "One Sweet World" from the group's 1993 album, Remember Two Things, the homage to DMB is hyped as a tasty concoction of coffee ice cream, caramel and marshmallow swirls. (We're guessing the name Under the Table and Ice-Creaming was deemed a little too risqué.)
"The thing that we're most excited about is that this socially responsible band shares the same kinds of values that Ben and Jerry's does, which is what makes this project great," said Ben and Jerry's spokesman Lee Holden.
In the tradition of the other rock-related flavors, Cherry Garcia and Phish Food, a portion of the sales of One Sweet Whirled will go to a charity of DMB's choice. The band has picked Save Our Environment, an organization launched by the World Wildlife Foundation, Greenpeace the Sierra Club (news - web sites) and other eco-friendly types to raise awareness about environmental issues and global warming.
The band, which actively supports a number of environmental and social causes through their Bama Works charity, hooked up with the Vermont-based ice cream purveyors through an organization called Music Matters, a music management and environmental group.
One Sweet Whirled joins Ben and Jerry's ever-growing roster of celeb flavors including Festivus, a flavor honoring that Seinfeld-ian holiday where families gather round and air their grievances, and Dilbert's World Totally Nuts Ice Cream.
The D(MB)-licious flavor hits Ben and Jerry's Scoop Shops nationwide today and starts shipping in pints to food stores in February.
Now that they've made their way into the freezer, Dave and company couldn't be hotter.
The group will play the Winter Olympic Games (news - web sites) on February 9 before heading back to the studio to finish recording a follow-up to last year's smash Everyday. Dave has also just recorded "For You," a duet with Johnny Cash for the upcoming Mel Gibson war drama, We Were Soldiers, which hits theaters in March.
DMB, which is also up for a Grammy for Best Rock Performance by a Duo or Group, plans to hit the road on a 33-date tour kicking off April 4 in Washington, D.C.
http://dailynews.yahoo.com/h/eo/20020125/en/ben_jerry_ice_dave_matthews_band_1.html
The socially conscious dairy-loving duo, who in the past have whipped up confectionary delights honoring the likes of Grateful Dead leader Jerry Garcia and improvisational rockers Phish, have announced they're introducing a new DMB-inspired flavor: One Sweet Whirled.
A riff on the tune "One Sweet World" from the group's 1993 album, Remember Two Things, the homage to DMB is hyped as a tasty concoction of coffee ice cream, caramel and marshmallow swirls. (We're guessing the name Under the Table and Ice-Creaming was deemed a little too risqué.)
"The thing that we're most excited about is that this socially responsible band shares the same kinds of values that Ben and Jerry's does, which is what makes this project great," said Ben and Jerry's spokesman Lee Holden.
In the tradition of the other rock-related flavors, Cherry Garcia and Phish Food, a portion of the sales of One Sweet Whirled will go to a charity of DMB's choice. The band has picked Save Our Environment, an organization launched by the World Wildlife Foundation, Greenpeace the Sierra Club (news - web sites) and other eco-friendly types to raise awareness about environmental issues and global warming.
The band, which actively supports a number of environmental and social causes through their Bama Works charity, hooked up with the Vermont-based ice cream purveyors through an organization called Music Matters, a music management and environmental group.
One Sweet Whirled joins Ben and Jerry's ever-growing roster of celeb flavors including Festivus, a flavor honoring that Seinfeld-ian holiday where families gather round and air their grievances, and Dilbert's World Totally Nuts Ice Cream.
The D(MB)-licious flavor hits Ben and Jerry's Scoop Shops nationwide today and starts shipping in pints to food stores in February.
Now that they've made their way into the freezer, Dave and company couldn't be hotter.
The group will play the Winter Olympic Games (news - web sites) on February 9 before heading back to the studio to finish recording a follow-up to last year's smash Everyday. Dave has also just recorded "For You," a duet with Johnny Cash for the upcoming Mel Gibson war drama, We Were Soldiers, which hits theaters in March.
DMB, which is also up for a Grammy for Best Rock Performance by a Duo or Group, plans to hit the road on a 33-date tour kicking off April 4 in Washington, D.C.
http://dailynews.yahoo.com/h/eo/20020125/en/ben_jerry_ice_dave_matthews_band_1.html