Shania Twain and James Dean best-looking celebrities in jeans, say Canadians
People wear jeans to make themselves feel "forever young"
TORONTO, Oct. 3 /CNW/ - A new national opinion poll sponsored by Diet
Pepsi revealed today that almost 40 per cent of respondents believe that
Shania Twain is the celebrity who looks the best in a pair of jeans. James
Dean was the male celebrity who received the most support (21 per cent) from those surveyed.
Surprisingly, only 16 per cent of Canadians chose Jessica Simpson as the
celebrity that looks best in a pair of jeans, despite the recent "exposure"
the pop star received leading up to her big screen debut this summer.
More than 86 per cent of Canadians agree at least somewhat with the
statement that people wear jeans because they're comfortable and make them feel "forever young".
Jeans expert Matthew Glickman of Hill Street Blues, one of the largest
independent jeans retailers in the Greater Toronto Area, supports the idea
that a person's choice in jeans says something significant about their
personality.
"Jeans are a staple of a well-rounded wardrobe; almost everyone owns at
least one pair of jeans. And, when customers prepare to purchase a pair of
jeans they are careful to consider what their choice says about their
character overall," says Glickman.
Diet Pepsi commissioned the research in conjunction with the release of
'Jeans', a 30-second television spot that first aired during this year's Super
Bowl broadcast. "Jeans" depicts a man who wishes he could have his old jeans
back. The jeans he has in mind are the skin-tight designer jeans that were all
the rage in the early '80s. Through a series of imagined misadventures, the
man discovers that those particular jeans no longer fit his lifestyle but that
it's OK because he still has his Diet Pepsi.
"The Diet Pepsi brand is all about youthful liberation," said Chris
Hamilton, Director of Marketing, Pepsi-Cola Canada Ltd. "The response to Diet
Pepsi 'Jeans' following the Super Bowl was overwhelmingly positive, so we
thought it might be fun to uncover how Canadians at large really feel about
their jeans."
Almost one-third (29 per cent) of Canadians believe that "ripped and
torn" jeans are the biggest fashion faux pas, followed closely by "loose and
baggy" jeans (27 per cent), "tight and tapered" (24 per cent) and "acid wash"
(20 per cent).
"Ironically, 'ripped and torn' jeans are one of the hottest-selling
styles today," added Glickman. "It's important to remember that what one
person considers a fashion faux pas is another person's favourite pair of
jeans; there's no right or wrong when it comes to jeans style."
Only 4 per cent of Canadians chose the '60s as the decade they most
prefer based on the dominant style of jeans, while more than 43 per cent of
respondents said they prefer the flares and premium denim of the '90s. The
plain old straight leg jeans of the '50s, a decade not commonly remembered for the jeans worn at the time, received the second-most support (36 per cent).
Asked what first impression you get from a person wearing skin-tight
jeans, 97 per cent of respondents concluded that they would not have much in common with the person. Other responses included, "this person hasn't figured out that the '80s are over" (35 per cent) and "this person clearly has
absolutely nothing to hide" (31 per cent).
Diet Pepsi 'Jeans' will continue being aired throughout fall 2005.
The poll was conducted by TNS Canadian Facts in September 2005. It is
based on a randomly selected sample of 1,106 adult Canadians. The results
reported are considered accurate to within a maximum tolerance range of
(+/-) 3%, 19 times out of 20.
About Pepsi-Cola Canada Ltd.
Pepsi-Cola Canada Ltd. is a leader in the Canadian beverages industry and
markets a variety of beverages under the following trademarks: PEPSI, DIET
PEPSI, 7UP, MOUNTAIN DEW, MUG, AQUAFINA, SOBE, LIPTON and BRISK ICED TEAS,
STARBUCKS BOTTLED FRAPPUCCINO, GATORADE, DOLE and TROPICANA.
NewsWire.ca
Thanks for posting!
Lera Was Here 
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Your Still the One Forever & For Always Shania 
